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    latest: projects
    The Tidyman book


    Posted on 08.15.08 to Nofont, Projects.

    The release of the book is quite close now, hopefully 4-5 weeks away. The book will be up for sale on Lulu.com and be called “Tidyman - A graphic collection of one of our most used but unseen pictograms”.

    Cover of the Tidyman book

    The book is about Tidyman, the little figure throwing litter in the bin on almost every package there is in the world. Tidyman is one of the most spread pictograms yet often hidden away in some far corner of the product wrapping that we almost forget about him or her.

    Around 1997 I started collecting different Tidymen cos once you take a close look you’ll see that there is a lot of humour built into the pictogram by various designers. The book will exhibit about 70-80 of them.

    Some of my Tidyman pictograms.


    latest: running a business
    The Office V - Getting closer


    Posted on 09.03.08 to Running a business.

    Finally the office is starting to appear, a few days behind our original schedule. The delay is mostly because the paint we are using for the furniture and the floor was supposed to dry after 12 hours but in some cases it took up to 24 hours. Sucker paint. But it’s shiny and beautiful, the paint is originally intended for industrial use on hard metal surfaces but the high shine factor of it made us use it for the office, and it truly looks beautiful.

    Only the first room with the workplaces are finished, but to be honest something else would have been impossible since I have about 40 boxes of reference work, inspirational material, books and stuff that I need to sort before we can start decorating the back area.


    My workplace


    latest: typography of the day
    Götgatan - Stockholm 2008 “Waynes”


    Posted on 09.05.08 to Typography of the day.

    Kerning in a quite concrete way :-)


    About me

    I have worked as a an art director/senior designer in media and design for over 10 years; editorial, marketing and digital.

    Experience in areas such as medical, news, sports, tv/media, music, processing industry, culture.

    I founded and run Nofont, a distributed organisation populated by great people in Sweden, Germany and the US.

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    From my portfolio

    Back in the days?

    What have I done during the years as a Art Director. Check out the annual design reports from 1997 and up til last year.







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